Our Purpose and Strategic Plan
Unlocking People Potential
A purpose is like a star that guides our direction of travel. It is something for people and organisations to follow. Our purpose binds us together, no matter what the current strategy or immediate priorities might be. It is the reason we exist and what we strive to achieve. It creates a sense of strength and resolve.
Our purpose for cycling in New Zealand is Unlocking People Potential. At the heart of our purpose is seeing the value in people for who they are today and who they could become in the future. We see potential in all ages, stages and forms of cycling. We see people potential in every aspect that our sport provides; from kids learning to ride, mechanics preparing race bikes, coaches working with teams, and athletes performing on the world stage.
The sport of cycling in New Zealand is all about unlocking the potential in people.
Our 2021 -2028 Strategic Plan
As a national sport organisation we considered where we could have the most impact before charting the course that would lead to growing a thriving community across the sport of cycling.
Over many months of internal and external consultations we realised that we can best serve our broader cycling community by focussing our collective energies on all that is the sport of cycling. With a clearer mandate, we can now bolster the ecosystem we belong to through enhancing our High Performance programmes and pathways, reinforcing our partnerships, boosting our quality experiences and strengthening our
As we roll out our Strategic Plan that will guide us over the next few years, we must recognise that to become a thriving community across the sport of cycling, we must continuously live and breathe our values in a way that will unlock our collective potential.
Guided by our Purpose, Vision and Values, I am very much encouraged by what the future holds for our sport in Aotearoa. Should we all make the conscious decision to harness the
potential that all of us have in posing positive actions every day that will progress our sport, we will then truly possess a thriving community that embraces all our sport's diversities.
That is an exciting thought.
Let’s get out there and ride with
Now that our strategy has been communicated and operationalised, one of the recurring measures we will use to track our progress is to send out an annual member and stakeholder survey. This feedback will help keep us accountable for our strategic priorities, and review how we're going on an annual basis.